By Sean Gardner
One of my favorite things about going to the movies is the trailers that run before the actual movie starts. Few things match my excitement level of when the house lights go down and that green screen you see above pops up before the first trailer begins. The purpose of a trailer is to show us just enough of the story to peak our interest and make us want to see the film being advertised. Good trailers are near works of art. But, every once in awhile, a trailer is so good, its movie cannot live up to the hype. Here are a few examples (click on the titles to watch the trailers):
With an awesome tag line, cool visuals, the fact that it is cut to a great song, and this is easily one of the best trailers ever. But, even Liam Neeson saying, “Release the Kraken!” can’t save this, at best, throw away action film that you should only watch on cable on a boring Saturday afternoon. Also, the ending of the movie is spoiled right there in the poster! But I digress. The trailer still gives me the chills.
This trailer touts the third installment in the Sam Raimi trilogy of Spider-Man films. It was highly anticipated following the incredible Spider-Man 2, arguably one of the best comic book movies of all time. After putting out this, dare I say it, amazing Spider-Man 3 trailer, Sony was riding the gravy train with biscuit wheels with this franchise. What could go wrong? Well, emo Peter Parker dancing in the street for starters. Also, too many Jameson jokes, miscasting Topher Grace as Eddie Brock, and a confusing and muddled plot with too many characters left me sorely disappointed.
I really could have put any one of the Transformers movies on this list. They had a knack for getting me excited and then letting me down. I chose Dark of the Moon because it is the best trailer for the worst movie in the franchise. It seems like Michael Bay is making up for the debacle that was Revenge of the Fallen, and trying to turn in a serious action film. Nevertheless, there are still cringe-worthy jokes and unnecessarily complex story lines about the human characters, just like the other two.
Most of the excitement surrounding this trailer (and all other Star Wars trailers for that matter) was its pure mystery. Who’s that red and black dude with the horns? Why is his lightsaber double sided? What are young Anakin and Obi-Wan going to be like? Liam Neeson as a Jedi? I’m in. The most misleading thing in this trailer however, is that we don’t see a lot of Jar Jar Binks. If only it had stayed that way.
Are there any other movies you can think of that had better trailers than their movies? Let me know in the comment. Thanks for reading!